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Elevate Your Promotional Game with These Trending Apparel Brands and Their New 2023 Product Releases

Customized apparel and accessories featuring a company's logo or branding are crucial for businesses looking to distinguish themselves in a competitive market. Whether it's for promotional events or corporate gifts, custom branded merchandise can enhance brand awareness and foster customer loyalty.


In this article, we'll showcase the top trending apparel brands for custom branding and highlight their latest product offerings. With exciting new products available from these brands in 2023, businesses have even more options to create a unique and lasting impression.

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Adidas is a renowned brand in the athletic wear industry, recognized for its exceptional quality and fashion-forward designs. The brand is dedicated to innovation and sustainability, which is reflected in its products.


Adidas provides a variety of customizable apparel options for businesses to showcase their branding or message. Their offerings include the latest products like the 3 Stripes Quarter Zip Sweater, Puffer Vest, Sun Hat, and Sustainable Gym Sack.

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Alternative is a fashion brand known for its commitment to sustainability and eco-friendliness in their clothing lines. They use organic and recycled materials to create high-quality and fashionable apparel that resonates with consumers who value sustainability.


Businesses can customize their merchandise with Alternative's newly released apparel options for 2023, such as the Men's Botanical Dye Jersey Tee, Women's Vintage Jersey Crop Tee in Camo, and Women's Eco-Washed Classic Sweatpants in Tie-Dye.


These options are perfect for businesses looking to promote their brand while also showing their commitment to sustainability.

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American Apparel is known for its focus on high-quality, made-in-America basics that are designed to be comfortable and stylish. American Apparel offers a range of customizable apparel options that can be branded with a company's logo or messaging. This includes new 2023 product releases such as the custom branded Unisex Raglan Tee, Unisex V-Neck Tee, and the Women's Jersey Boxy Tee and CVC Tank which are perfect for creating on-trend and comfortable merchandise.

By using American Apparel's high-quality and customizable basics, businesses can create merchandise that is not only comfortable and stylish but also reflects their brand values.

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Augusta Sportswear is a leading sportswear manufacturer that specializes in providing high-quality, affordable athletic apparel. Founded in 1977, the company has built a reputation for producing durable and reliable clothing for athletes and teams across a wide range of sports.


One of Augusta Sportswear's strengths is its customization options. The company offers a variety of custom branded apparel options, including jerseys, uniforms, and accessories, all of which can be personalized to meet the needs of individual teams and organizations.


In addition to their classic line of custom apparel, Augusta Sportswear also offers new products such as the Women's Polar Fleece Hooded Jacket, featuring moisture-wicking fabric, and Eco Revive® Three Season Tri-Blend Fleece Joggers, available in a range of colors.

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In recent years, Bella + Canvas has become a popular choice for businesses looking for trendy and stylish apparel. The brand's custom branded merchandise options cater to businesses looking to stay current and on-trend. With a wide range of customizable options available, businesses can choose from new products such as the Women's Jersey Crop Top Tee and Micro Rib Tank Top, which are perfect for summer promotions.


Bella + Canvas' custom branded merchandise is not limited to women's clothing only; they also offer fashion-forward options for men and children, as well as new unisex options like the Sponge Fleece Straight Leg Sweatpants and Full-Zip Hoodie.

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Champion is a well-known brand in the athletic wear market, offering high-quality apparel for athletes and sports enthusiasts. Champion's customizable apparel options provide businesses with a unique opportunity to create custom-branded sportswear that promotes their brand identity.


Champion's newly released customizable apparel options include products such as Sport Hooded Sweatshirt for men and women , Women's Crop Racerback Tank Top and Soft Touch Leggings, as well as Men's Quarter-Zip Pullover and Powerblend® Fleece Joggers.


These products are perfect for sports teams, fitness studios, and other businesses looking to create a cohesive and professional appearance.

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Colortone is a leading apparel brand known for its fashion-forward and trendy clothing. With a focus on tie-dye designs, Colortone has established a reputation for creating unique and eye-catching apparel. Their products are perfect for those looking to add some fun and color to their branded merch.


Check out new Colortone products released this year – the Tye-Dyed Cloud Fleece Hooded Sweatshirt, the Women's Tye-Dyed Crop Tee, and Tye-Dyed Racerback Tank.

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Columbia, a renowned brand in the outdoor apparel industry, is recognized for producing durable and high-quality clothing for various outdoor activities.


This year, Columbia has released customizable apparel options such as the Men's Shirt Jacket, Sherpa Half Snap, Women's Panorama Long Jacket, Insulated Jacket, and Fireside Jacket.


With Columbia's focus on quality and durability, businesses can rest assured that their customers will be getting the best products while also promoting their brand.

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Gildan is a popular brand known for producing high-quality, affordable athletic wear. They offer a wide range of customizable apparel, including t-shirts, sweatshirts, and hoodies, making it a popular choice for businesses looking to create custom branded merchandise.


Gildan has recently introduced new customizable products such as Women's Mid-weight T-Shirt and Polo, Mens Mid-weight T-Shirt and Polo, and children's Softstyle® T-Shirt.


With Gildan's reputation for quality and affordability, businesses can create custom merchandise without breaking the bank.

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Jerzees specializes in creating high-quality apparel for various occasions. The brand has a reputation for producing premium clothing with expert craftsmanship and top-notch fabrics.


For businesses looking for high-quality customizable apparel, Jerzees offers a range of custom branded options, including the newly released Premium Eco Blend Ringspun Hooded Sweatshirt and Crewneck Sweatshirt.


With Jerzees' focus on quality and attention to detail, businesses can trust that their custom apparel will be well-made and long-lasting, further enhancing their brand image.

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Oakley is a well-established and popular brand that focuses on providing high-performance eyewear and apparel for athletes and outdoor enthusiasts. Known for its superior quality, durability, and style, Oakley offers customizable apparel options for businesses to promote their brand.


In addition to its existing range of customizable apparel, Oakley has recently released new products such as the Hydrolix Long Sleeve Tee, Sweatpants, and Hooded Sweatshirt. The 29L Gearbox Overdrive Backpack is also available, giving businesses the opportunity to create a unique look and increase brand recognition.

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Van Heusen is a well-known brand in the world of high-quality dress shirts. Known for their sharp and professional aesthetic, Van Heusen dress shirts are a popular choice for corporate events and business attire. In addition to their classic dress shirts, Van Heusen offers a range of customizable apparel options for businesses, including the new Stain-shield Essential Shirt and the Ultra Wrinkle Free Shirt each available for both men and women.


The high-quality materials and expert tailoring of Van Heusen's apparel ensures that businesses can provide their employees with both a professional appearance and all-day comfort.


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