The marketing and advertising industry is constantly undergoing transformations, and the realm of promotional products is no exception. Trends are in a constant state of flux, encompassing the newest technologies and environmentally-friendly materials.
In this post, we'll examine the leading trends in promotional products for the year 2023. Our goal is to provide you with a comprehensive understanding of the latest industry advancements, keeping you at the forefront of innovation and ahead of the curve.
This list of the top promotional product trends will prove valuable, no matter your level of experience in marketing. Whether you're a seasoned pro or just starting out, the information and ideas presented here will provide useful guidance and inspiration for your next promotional product endeavor.
1. Sustainable Products and Recycled Material: Fueled by groundbreaking advancements in environmentally friendly product materials and designs, demand for eco-friendly merchandise will reach new heights in 2023. Choosing an eco-friendly lifestyle no longer means having to compromise on fashion, comfort, or performance. Refillable water bottles, sustainable shopping bags made from recycled materials, and biodegradable goods are just a few instances of environmentally conscious choices that will elevate your brand image and demonstrate your dedication to preserving the planet.
From eco-friendly bags to notebooks to recycled cotton tees and hoodies, we'll help you create merchandise that's better for the planet.
Discover some of our top-pick brands and items that are eco-friendly.
2. Comfort and Luxury: Luxury and comfort have become increasingly popular themes in the promotional products industry. Companies and brands are looking for ways to show appreciation to their customers, employees, and partners, and they are doing so by offering high-end items that are both functional and stylish. These promotional products are designed to provide a sense of comfort and convenience while also promoting brand recognition. Some popular luxury and comfort promotional products include spa kits, blankets, plush slippers, and custom-branded tote bags.
3. Innovation: Innovative promotional products are crucial for businesses looking to differentiate themselves in a competitive market. They offer a unique way to engage with customers and make a lasting impression on them. By providing creative and memorable items, businesses can increase brand awareness, drive customer loyalty, and ultimately, boost sales. As customers become more discerning and demanding, the importance of offering innovative and valuable promotional products continues to grow.
4. Products as Business Cards: Using products as business cards is a creative and effective way to promote a company or brand. Rather than just handing out a traditional paper card, giving a promotional product allows the recipient to physically experience and interact with the company's products and message. This can leave a more lasting impression and create a stronger connection with the recipient.
5. Wellness Products: The health and wellness trend is only growing, and companies are taking notice by offering products that promote healthy living. Fitness trackers, meditation aids, products featuring aromatherapy and healthy snacks are just a few examples of health and wellness promotional products that are both useful and on-trend.
6. Live Events: The growth of experiential marketing has led to a trend of incorporating promotional products into events and activations. These products are crucial components of live events, serving multiple purposes to create a professional and organized atmosphere. Lanyards, for example, are commonly used to display attendee badges to ensure security and identify attendees, staff, and volunteers as well as showcase the event's branding and create a sense of unity among attendees. Meanwhile, promotional items such as banners are utilized to promote event sponsors or partners, highlight crucial information, and elevate the overall atmosphere of the event. Together, these promotional items are vital in creating a successful and engaging experience for attendees.
7. Premium Brands to Promote Brand Culture:
Using name brand promotional products can be a powerful way to promote brand culture and reinforce a company's values and message. The use of high-quality, well-designed promotional products can help establish a company's image as professional and trustworthy, ultimately leading to increased brand recognition and customer loyalty. Companies can choose brands who's values align with their own to further the spread of their messaging.
As an example, selecting B Corp brands that embody transparency and accountability, such as Klean Kanteen, Karst, and Tentree, can demonstrate to consumers the values your brand represents. By including brands that make a positive impact on communities, such as CamelBak and Skull Candy, as well as brands that challenge conventional business practices, like Hilana, Made Here New York, and Seventh Avenue Apothecary, you are showcasing the essence of your brand to consumers.
8. Work from Home Products: The trend of work from home products as promotional items has been on the rise in recent years, as remote work has become increasingly common. These products not only help improve the overall work experience, but they also serve as a visible representation of a company's brand, promoting awareness and building a sense of community among remote workers. This trend is expected to continue as remote work remains a prevalent way of working in the modern workplace.
9. Custom Apparel: Customized apparel has long been a popular promotional item, and thanks to advancements in printing and embroidery technology, it's easier than ever to create apparel that truly represents your brand. Whether it's t-shirts, hoodies, polos, or hats, there are countless options for customizing apparel with your company's logo or message. Popular trends in the industry include embossed logos, hats with patches, denim, and vintage-inspired threads. While traditional neutral colors like black, grey, and white have been popular among corporate clients, this year, brands are embracing bold and vibrant colors like reds, pinks, and blues. With endless possibilities for customization, companies can create unique and eye-catching apparel that showcases their brand in a memorable way.
10. Personal Protectant: The trend of self-defense items as promotional products has been on the rise in recent years, and is expected to continue to grow in the coming years with more and more companies recognizing the importance of personal safety and security. As individuals become more aware of potential risks and dangers in their daily lives, self-defense items such as pepper sprays, personal alarms, and tactical pens are becoming increasingly popular as promotional products. Companies are taking advantage of this trend by offering customized self-defense items that are branded with their logos or messages, helping to promote their brand while also providing a valuable and practical item to customers.
11. Outdoor and Leisure: As more individuals seek to spend time outdoors and connect with nature, companies are taking advantage of this trend by offering customized outdoor leisure items such as backpacks, can koozies, coolers, camping gear, and outdoor chairs, that are branded with their logos or messages. In addition, the demand for these products has increased due to the rise of remote work and the desire to combine work with leisure activities. The pandemic has also led to an increase in outdoor activities as people look for ways to safely gather with friends and family.
Promotional products are a tried and true method of promoting brand awareness, and with so many new and innovative options available, it's never been easier to find the perfect product to represent your company.
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